Who are mojari.com
The artisans sector attracted the attention of policy planners since the beginning and the state and central governments initiated measures for improving their socio-economic conditions. A holistic intervention was made under National Leather Development Programme (NLDP) of United Nations Development Programme (UNDP) and Department of Industrial Policy & Promotion (DIPP), Government of India in 1998. The objective was to create a model that can make the sector competitive and ensure sustainable livelihood to artisans. On account of sizable number of artisans, the interventions were targeted under NLDP for artisans producing "Mojari" in Rajasthan, "Kolhapuri" in Karnataka and "Jootis" in Punjab. The impact was visible and independent evaluation carried out by ORG Centre for Social Research, fielded by UNDP, reported that income of artisans have increased substantially and they are able to get jobs throughout the year. Market Facilitation Centre at Jaipur, Rajasthan was created under the programme that met the most pressing need of the sector and mainstreamed the product in domestic and international market.
On account of large concentration of artisans, "Mojari" of Rajasthan, "Kolhapuri" of Athni and and "Jootis" in Punjab were selected for intervention under the programme. Convinced by its results in terms of increased earnings of artisans and a source of providing sustainable livelihood, DIPP, Ministry of Commerce & Industry, Government of India, included this sector for continued support under its Indian Leather Development Programme (ILDP) during Tenth Five-Year Plan period after scheduled completion of NLDP in December 2002.
In order to ensure continued support to the artisans producing "Mojari" of Rajasthan, "Kolhapuri" of Athni and and "Jootis" in Punjab, once assisted under the NLDP, after its scheduled completion, Society for Marketing of Artisan and Rural Things (SMART) has taken over the management and operation of marketing structure.
SMART is an umbrella organisation for development of artisans with a focus on marketing of their products. It has been promoted with the direct involvement of Footwear Design & Development Institute (FDDI) , NOIDA and is a registered society under the Societies Registration Act 1860. The motto behind the formation of the society is to provide Artisans Development to Sustainability (ADS)
FDDI was designated as implementing agency for this initiative of DIPP.
FDDI has been continuously providing training to the different clusters of artisans at Rajasthan, Karnataka & Punjab for skill upgradation, design development and marketing linkages. Over the period of time the artisans have directly participated in various domestic as well as international fairs and events. On the contrary, with the large number of artisans being trained and continuous innovative designs being produced, it became imperative to have an e-com website to cater the larger spectrum of consumers.
This is how the idea of mojari.com emerged with contributions from FDDI & SMART.
At Mojari.com, our priority is providing the best service possible to our customers and that's why they return to us time and time again for their shopping needs. We believe strongly that, in today's fast-paced marketplace, our quality of service distinguishes us from any others. Aside from our careful shipping and quality products, we personally answer email and phone calls to make sure our customers are absolutely satisfied.